Plan B is a proud sponsor of Fruitfest, Madison's annual GLBTQI summer music festival, that takes place in the heart of Willy Street. Past year's event included a headline performance by Tiffany, Debbie Gibson, DEV, Martha Washington, Cazwell, Erin McKeown and Bitch.


The Fruit Loop is a 5K run/walk starting and ending at the Fruit Fest event grounds. Proceeds fund a scholarship for outstanding student GLBTQI/Allies that exhibit great leadership and activism/awareness in Wisconsin.


Plan B is a major sponsor for several Madison summertime festivals including Willy Street Fair, La Fete de Marquette, Orton Park Festival and Waterfront Fest, as well as Camp Bingo, The ACT Ride, Fair Wisconsin, SSBL Gay Softball league, Gay Volleyball and the Mad Rollin’ Dolls.